PureGold aims to solve for these points of friction by developing a gold-backed cryptocurrency and payment gateway. They have attracted a team with many years of combined experience in and around the fintech world to launch the initial coin offering (ICO) of their proprietary ‘PGT” and PGG (Gold-Backed) tokens. In doing so, they will accelerate their vision of “worldwide adoption of gold as the de facto international currency in all commerce transactions.”