The Smart-contract based ecosystem embeds the promise of DataWallet—transparent, opt-in data exchanges—directly into the architecture. At this stage the fidelity of the system is not dependent upon a trusted party (DataWallet). The assurances of the system are structural and verifyable by interested members of the community. All PII is encrypted with a private key that only the data providers themselves posses. All data-transactions therefore necessitate the expressive consent of data providers. The Data Product Marketplace is open such that Data Providers are not limited to interacting with dx-Insights; Data Requesters can publish products to
the marketplace. The Data Exchange is open—all data requests are executed by smart-contracts on the blockchain.