SMATHIUM is a blockchain-based loyalty platform aiming to solve the key challenges facing traditional loyalty programs. A decentralized Application (dApp) where all businesses can create their own loyalty reward programs powered by a single token. A single united loyalty point system in small on/off-line retails around the globe involving everyday life. Cafe, restaurants, grocery store, and even shopping mall. A survey by CodeBroker shows that at least 54% of consumers are frustrated with their loyalty reward programs. The reasons for the frustrations include lack of differentiation and the fact that the majority only provide limited benefits. Also, implementing a robust loyalty reward program tends to be ridiculously expensive locking out the majority of businesses. While incumbents such as departmental stores and airlines can afford to provide high value membership programs to their customers, small and medium enterprises cannot. Smathium aims to bridge this gap by building a multi-business loyalty reward platform that is open to all types of businesses.
At the heart of this platform is the goal of creating long term value for customers rather than serving as a short-term promotion. As a unified medium of exchange between users and brands, Smathium token can be used for transactions across all businesses registered on our platform and can be traded in exchanges. Moreover, Smathium is creating an additional feature where brands can connect their existing loyalty programs to a blockchain network.