This is where the excitement begins. Release the URWorld Prototype. Gather reports and suggestions from the community. URWorld MVP release in Q4 2018. Restructure marketing campaign from token sale marketing to product marketing for maximum exposure and adoption. Choose 4-5 popular, influential YouTubers to use URAllowance. Analyze the token data, transaction costs, and usage data to determine if there will be scalability issues with continued usage of the Ethereum Blockchain. If scalability and increased transaction fees pose a threat to the URAllowance ecosystem then we will begin research and development of the URA Blockchain. Integrate with LIX for cross-platform P2P digital assets sales and creation. Explore further synergies between Lix and URA.