Currently, the billion-dollar marijuana industry is not allowed to advertise on any traditional platform such as Google Adwords, Facebook, Taboola, Outbrain etc. because of the potential impact it could have on their current partnerships and user base. As a result, the industry is left with basically one option and that is to go through a marketing agency who manages the campaign for them. The problem is that these traffic packages are expensive and filled with low-quality inventory simply because it provides more revenue for the middleman and the publisher. We are here to solve that problem and provide a self-serve platform that allows the user to track their conversions and statistics in real-time which will allow them to quickly optimize their campaigns for maximum profit.
DopeCoin Gold launches and publicly announces that they will be building an advertising exchange that will accept DopeCoin as a payment method on the BitcoinTalk forums.
Q2 2017
DopeCoin Gold goes from a $40,000 USD valuation to a $5 million market cap. After a price correction it still holds strong at $2.5 million providing a +2119.23% ROI for early investors.
Q3 2017
Research and development of the new advertising exchange becomes the top development priority. A team of legal and technical experts is assembled to facilitate the upcoming project.
Prototype of the Smoke Exchange advertising platform is developed to show proof of concept and some of the features that will be available once the project is completed.
All aspects of an upcoming ICO are created and audited. Including the white paper, smart contracts, security and legal obligations. ICO prepares for launch in September.
Pre-sale is scheduled to start in late September. ICO launch will follow shortly after and last for a total of 4 weeks. There will be a 50% bonus for pre-sale participants.
Q4 2017
ICO process is complete and tokens are distributed. Work continues on the platform to bring all of the blockchain technology and security features to a fully operational state.
Our sales and marketing teams begin the critical process of onboarding our first round of publishers, advertising agencies and advertisers to prepare for the beta launch in Q1 2018.
Q1 2018
The beta version of the Smoke Exchange is scheduled to launch in the first quarter of 2018 and will be available for use by new advertisers and the general public by this deadline.
Business development and customer acquisition become the main focus as we work on rapidly expanding into the marketplace by aggressively marketing and promoting our platform.
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