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simplyBrand

ICO Ended
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simplyBrand aims to establish a platform with built-in AI model and machine learning technology to identify counterfeits. Crowd-sourced participants will be incentivized to assist in verifying the unidentifiable items throughout the whole process. The information of the counterfeiters will then be published on the blockchain, which is immutable and totally public for everybody to read. In addition, two major functions will be released along the way and will result in more parties joining the platform to complete the goal of evolving the platform into a self-governed ecosystem. By combining these cutting-edge technologies, and also designing mechanisms to govern the platform by itself, our solution would be able to solve this problem at a larger scale and high effectiveness.
8.3
TOTAL SCORE
8.5
ICO PROFILE

(weight: 45%)

7
SOCIAL ACTIVITY

(weight: 35%)

10
TEAM PROOF

(weight: 20%)

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General
Website: Visit
White paper: Read
Bounty: Bounty
Pre-sale Time: 10 Jan 2019 - 23 Mar 2019
ICO Time: 24 Mar 2019 - 27 Mar 2019
Whitelist/KYC: Whitelist + KYC
Country: Cayman Islands
Token info
Ticker: SBA
Platform: Ethereum
Token Type: ERC20
Available for sale: 160,000,000 SBA (16%)
Financial
Raised $ 2,638,910
ICO Price: 0.0239 USD
Accepting: USD, ETH
Soft cap: 4,000 ETH
Hard cap: 40,000 ETH
2013/05
simplyBrand started to provide big data and AI solution for brands
2017/10
Anticipated anti-counterfeit demand from existing customers, received RFP
2018/05
Kickoff simplyBrand.io blockchain solution project with marketplace verification MVP
2018/10
Crowdsourcing MVP
2018/11
PoC1 Impact Calculator
2018/12
PoC2 Counterfeit Risk Detector
2019/05
Verification - Crowdsourcing online
2019/09
SaaS application for Brands and Blacklist on Blockchain release
2019/12
SaaS application for Enforcement Agencies online
2020/03
Integrates 3rd parties application online
Screenshots taken 7 Nov 2018
Kaufman Chang
Founder/CEO
Takes part in this project only
Ronnie Ng
Co-Founder/CMO
Takes part in this project only
Frank Shi
Technical Director
Takes part in this project only
Aleen Zhang
Product Director
Takes part in this project only
Ada Yao
Research Director
Takes part in this project only
Rita Yang
Head of Business Development
Takes part in this project only
Hsin-Chi Tsao
Design Director
Takes part in this project only
Oleksandra Zavertailo
Community Manager
Takes part in this project only
Thibault Laville
Marketing Manager
Takes part in this project only

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