SelfSell platform was convinced from the theory of human capital investment. It also urges society to participate in public welfare undertaking through the economic behavior of investors. SelfSell enables people to understand their fantasies through individual IPO. From a risk point of view, SelfSell is like automatic transfer of investments in early failed projects to his next project. SelfSell's speculations don't have zero rate of return as long as they are contributed to keep working and living.