Meloot is a social commerce platform that runs on the meloot token (LADA). We are a video and live commerce platform that converts visitors into buyers more effectively than any other ecommerce platform out there. You can think of us as a combination of TikTok and Amazon, combining TikTok’s user interface with Amazon’s e-commerce capabilities - connecting people with products they like through videos and livestreams. Video commerce amounts to 10% of Chinese e-commerce and is in process of coming to the west which means that there is a potential 700 billion dollar market that we are creating. Meloot token (LADA) powers the first ecosystem of social ecommerce on Cardano. It can be used for buying physical products, for buying digital products, for promoting content,for staking, and for governing. It can be earned by selling products on site or via affiliate marketing products both on and off site. Allowing people to conduct transactions without expensive credit card and payment gateway fees is one of the key benefits of meloot token. It also gives you the ability to connect, interact and engage with other users while providing you with an opportunity to shop. Social e-commerce based on videos has the biggest conversion rate in all of e-commerce 21,2%! We are supporting the creator economy by giving people the ability to make content promoting products and thus earning meloot token. We are proud of our video-based user interface which will always present you with new videos that will best suit your interests based on our recommendations algorithm. HOW IT WORKS? Online world is slowly transitioning from pictures to videos and eCommerce must follow suit. By advertising products with videos, consumers are getting a better understanding of the products and their use cases which will make it easier to find wanted products and encourage online shopping. In turn, this would solve the problem of high return rates where consumers are returning products because they don't look as they did in their pictures. Encouraging shopping would be positively correlated with revenue stream while lowering return rates would be negatively correlated with costs. Simply said, videos will increase revenue and lower the costs for online shopping. Second one is the complexity of the affiliate marketing systems. In order to affiliate market anything today, you need at least two apps - one from which you gather products and another one on which you advertise them. Why not do everything on the same platform? We are living in a world where a lot of highquality products go unsold while their lower-class competitors are breaching through the sales roof. We are also faced with a significant number of influencers which possess photo and video editing skills and are also a great conduit for relaying various messages to their followers. These two are made for one another and our mission is to bring them together. Influencers are the sales team of the future that will drive the next generation of e-commerce by advertising and directly selling merchant's products on a single platform.