INCX is being built as a distributed and sharded system which, through the use of microservices-based architecture, can be scaled infinitely. Our team has experience in successfully building high throughput, low-latency systems at industrial scale. The INCX platform design features low-latency data stores and a caching mechanism designed to deliver high performance and avoid single points of failure. The INCX UI will be highly responsive and give instant feedback to users. This architecture is similar to that of Web 2.0 companies such as Google, Amazon, and Facebook that have horizontally scalable systems.