CSR stands for Corporate Social Responsibility. It is a business approach that contributes to sustainable development, by delivering economic, social, and environmental benefits for all stakeholders.
Over the past years, the concept of CSR has gained immense popularity amongst Brands. And for good reason.
Cone Research found that 80% of consumers are likely to switch Brands, similar in price and quality, to one that supports a cause. And research by Nielsen shows us that 66% of Millennials are willing to pay more for products and services that come from Brands that are committed to positive social and environmental impact. That’s up from 55% in 2014, and 50% in 2013.
Whereas over the past decades the nonprofit sector has been suffering from a lack of trust due to a severe lack of transparency, poor incentives, and overall unreliable behaviour, interest from Brands in solving social issues has been on the rise, because they see the positive impact it can have on their business. CSR has become an excellent business opportunity for Brands, and for the first time, creating social impact doesn’t have to be solely not-for-profit.
We believe this is good news, because Brands have the resources, the talent, and the infrastructure to play a significant role in the humanitarian sector. And with a reported increase of people in need of aid, but a decrease in available funding, the corporate sector can play a vital role in achieving those Sustainable Development Goals by 2030. But there is one big, challenge...
How do we make sure that as many Brands as possible are enabled to use CSR as a foundation to grow their business upon, while at the same time ensuring that the impact they create is measurable, impactful, sustainable, and innovative?
Meet Inpactor. A platform for the next generation of Corporate Social Responsibility. Inpactor brings Brands, Causes, and Volunteers together on a social media platform equipped with features and technologies to raise funds, volunteer, manage social projects, measure and report impact, and much more.
Brands can browse and filter through Causes that are in line with their mission, easily enroll staff to create meaningful employee engagement programmes, and publish completed Projects on their unique Brand Channel to share their social impact with the world.
Causes can publish Projects, recruit Volunteers, attract funds by creating incentives to reward Brands for their contribution, collaborate on the implementation of the Project using project management tools, and easily produce impact reports.
Volunteers can browse through Brands, Causes, and Projects, apply to be a Volunteer, expand their skills, and showcase their experience through an online profile.
And, as the cherry on top, Inpactor will be underpinned with blockchain technology, and powered by CSR Tokens. Using Distributed Ledger Technology and Smart Contracts, Brands, Causes, and Volunteers can collaborate on creating social impact in a reliable, transparent, and measurable way.
We envision a world in which every business acts on a social mission. And we invite you to join us to help shape a generation of Brands with purpose beyond profit.