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DirectHome Pte Ltd (‘DH’) is a Singapore incorporated company founded by Kiegan Chia. Notably, DH also facilitates lawful cash-backs to buyers (as reviewed by relevant authorities) who buy primary properties via DH. The cash-back arrangement is a novel and valuable feature that sets DH apart from its competitors.

DH’s ICO is unlike many other ICOs because it is based on an already viable and profitable business model. Unlike many blockchain startups, DH already has an established business which goes beyond a vision and a roadmap. DH has succeeded because it reduces transaction and search costs for buyers and sellers and allows buyers of primary property to share some of the profits property developers earn.

While traditional property web-portals are agent and developer centric, DH is disruptive to existing incumbents because it puts ordinary buyers first, significantly reducing search-costs.
9.0
TOTAL SCORE
8.1
ICO PROFILE

(weight: 35%)

10
SOCIAL ACTIVITY

(weight: 30%)

10
TEAM PROOF

(weight: 20%)

8
DOMAIN SCORE

(weight: 15%)

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General
Website: Visit
White paper: Read
Bounty: Bounty
ICO Time: 15 Apr 2018 - 15 July 2018
Whitelist/KYC: KYC
Country: Singapore
Token info
Ticker: DIREC
Platform: Ethereum
Token Type: ERC20
Financial
Price: 1 DIREC = 1 USD
Accepting: ETH
Soft cap: 3,000,000 USD

Alexa Rank

April 2018
Private Sale of DIREC Token.
May 2018
Launch of DIREC Token Sale.
August 2018
Milestone 1: Expansion of Services in the Resale Market.
October 2018
Milestone 2: Expansion of Primary Sale Services.
December 2018
Milestone 3: Creating DirectHome Global.
Screenshots taken 25 Mar 2018
Kiegan Chia
Founder, CEO
Hsien Loong WONG
Co-founder, COO
Alan Lee
CTO, Chief Blockchain Officer
Edward Ti
General Counsel
Erin NG
Marketing Director
Rayson SIM
Solution Analyst
Ken Tong
Blockchain Developer
Ferry Pangestu
Lead Developer

Advisors (5)

Daniel Teo
Chairman, Hong How Group & former President of FIABCI and REDAS
Michael Chan
Former MD, Head of Asset Servicing, Asia Pacific, Bank of New York Mellon
Wang Shuang
Vice Chairman and CEO of HNA Group (International) Company Limited
John Gaw
CEO, LandConsult & former Deputy Commissioner of Lands, Singapore Land Authority
Chensu Jin
MD, Cyrius International Pte Ltd
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