The decentralized ecosystem that creates a transparent and mutually beneficial exchange of data between user and purchaser. Our purpose is to revolutionize the data processing market through a decentralized data exchange, where individuals can sell authentic and verified personal information to data buyers and brokerages.
We show how such an ecosystem has beneficial use cases not only for individuals but also for organizations, non-profits, and researchers through enabling individuals to share data with buyers and they having access to verified personal data.
The data market is growing exponentially with the biggest winners being the social media companies and data brokerages. Users unwittingly agree to the monetization of their data by these companies without any revenue share or reward. It’s difficult to resist a conclusion that there is a clear need for a solution that incentivizes and allows users to claim their digital rights back.
Our proposal is a platform that is built upon blockchain technology empowering individuals to control, trace, and be rewarded for sharing their data. Such a solution gives the opportunity to receive a reward for providing personal information, to access the authentic verified information, and for businesses to mitigate risk against poor and faulty data.