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BehaviourExchange

ICO start in 83 days
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BehaviourExchange will enable B2C businesses to identify visitors and their personal characteristics when they visit their website. With the help of blockchain technology and its own cryptocurrency BEX, BehaviourExchange will offer services to any company, not only to advertisers who pay for advertising campaigns. Businesses will know who their visitors are in real-time, 24 hours a day, 365 days a year. They will be able to customize the website’s content in real time and engage with visitors proactively, offering information about products or services that correlate with their needs and interests. Every single visitor will see different content, products or services when visiting a certain website, which results in a valuable personalized interaction that will more likely lead to a desired action (e.g. the purchase of a product or service).
The BehaviourExchange monthly subscription fee will vary from a few dollars per month up to several thousand dollars per month, depending on the desired details, the volume of traffic, size of the company and the type of industry. This service will be available to millions of B2C companies around the globe that wish to benefit from real-time profiling. BehaviourExchange as a decentralized business model will revolutionize the way companies do business. With the help of Blockchain technology and token economy we will offer profiling in a decentralised manner, similar to what Google and Facebook are offering now in a highly centralised way. And we ensured to be GDPR ready before the new legislation will come into force.
9.1
TOTAL SCORE
8.1
ICO PROFILE

(weight: 45%)

10
SOCIAL ACTIVITY

(weight: 35%)

10
TEAM PROOF

(weight: 20%)

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General
Website: Visit
White paper: Read
Bounty: Bounty
Pre-sale Time: 23 Feb 2018 - 19 Nov 2018
ICO Time: 15 May 2019 - 11 Nov 2019
Whitelist/KYC: Whitelist + KYC
Country: Malta
Token info
Ticker: BEX
Platform: Ethereum
Token Type: ERC20
Available for sale: 270,000,000 BEX (54%)
Financial
ICO Price: 1 BEX = 0.1 USD
Soft cap: 2,000,000 USD
Hard cap: 10,000,000 USD
2014
Start of development of the first ContentExchange network
2015/2016
Expanding the network of media partners
2017 Q2
The partner network reaches 200+ sites in Europe
September 2017
Intelligent profiling algorithms deployed
September 2017
Number of profiles exceeds 1 million, and is still growing
June 2018
Public Sale of BEX Token
2019
Global Expansion
Screenshots taken 13 Feb 2018
Marijan Jurenec
CEO
Peter Kresnik
Director of Sales
Barbara Vtič
CFO
Mitja Doma
CTO
Gašper Zadnik, Phd
Data Scientist
Lili Cizelj
Business Intelligence Manager
Andraž Zupančič
Project manager - BehaviourExchange
Maša Vozlič
Psychologist for Big Data Profiling
Eva Jurenec
CMO

Advisors (9)

Štefan Furlan, Phd
Blockchain advisor
Joseph Nardone
Blockchain expert
Yagub Rahimov
Blockchain ICO Consultant
Christian Ellul, PhD
Legal Advisor
Cecilia Paolino-Uboldi
ICO Advisor and Strategist
Malcolm Tan
ICO & Legal Advisor
Arda Kutsal
ICO Advisor & Influencer
David Drake
ICO Advisor
Mauro Andriotto
ICO Advisor
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