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Basic Attention

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Basic Attention Token improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. It all happens on the Ethereum blockchain. The value of the token is based on user attention, which simply means a person’s focused mental engagement.
General
Website: Visit
White paper: Read
ICO Time: 31 May 2017 - 31 May 2017
Country: USA
Token info
Ticker: BAT
Platform: Ethereum
Token Type: ERC20
Available for sale: 1,000,000,000 BAT
Total supply: 1,500,000,000 BAT
Video
Financial
Raised $ 15,000,000
ICO Price: ≈ 0.036 USD
Accepting: ETH
Social media
Screenshots taken 4 Feb 2018
Brendan Eich
Founder, Vision, Strategy
Brian Bondy
Co-Founder, Browser, Engineering Lead
Yan Zhu
Security & Privacy Engineering
Scott Locklin
BAT Smart Contracts & Economics
Bradley Richter
Brand & Interaction Design
Catherine Corre
Communications
Brian Brown
Go-to-Market
Marshall Rose
Ledger & Wallet Systems
Brian Johnson
Electron & Chromium, Integrations
Aubrey Keus
Automation & Wallet Systems
Luke Mulks
Ad-Tech Expert
Ben Livshits
Imperial College, previously

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