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Attrace

ICO Ended
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Attrace is the first fully decentralised affiliate marketing platform. The only in this industry with an entirely custom made blockchain build from scratch and fully open network capable of registering and auditing any advertisement click on chain.

Affiliate marketing is payment based on sales achieved, a $13Billion market with large trust and tracking issues caused by middle man Affiliate Network.
Attrace solves all trust and tracking issues, reduces fees with ~95% + instant market share in 2018.
8.6
TOTAL SCORE
7.7
ICO PROFILE

(weight: 45%)

9
SOCIAL ACTIVITY

(weight: 35%)

10
TEAM PROOF

(weight: 20%)

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General
Website: Visit
White paper: Read
Bounty: Bounty
Pre-sale Time: 21 June 2018 - 05 July 2018
ICO Time: 12 July 2018 - 06 Sept 2018
Whitelist/KYC: KYC
Country: Netherlands
Token info
Ticker: ATTR
Platform: Ethereum
Token Type: ERC20
Available for sale: 500,000,000 ATTR (50%)
Financial
Pre-sale Price : 1 ATTR = 0.025 USD
ICO Price: 1 ATTR = 0.035 USD
Accepting: ETH
Soft cap: 2,000,000 USD
Hard cap: 14,698,864 USD
21st of May
Publisher UI demo.
27th of May
Merchant UI demo.
29th of May
Ingest real clicks and expose statistics through Publisher network.
29th of May
Network explorer UI demo (blocks, accounts,clicks/referrals/sales).
30th of May
Protocal validation (functionality) with selected Pubiishers and Merchants.
30th of May
Protocal validation (functionality) with selected Pubiishers and Merchants.
21st of June
Pre-ICO (ending 2 weeks later).
12th of July
ICO (ending 8 weeks later).
15th of July
Network foundation V1 (daemon, messaging, blockchain, storage, smart contract foundation).
1st of October
Testnet with affiliate functionality, integrated ATTR tokens and delegated voting.
14th of October
First release Merchant and Publisher Dashboard (SSP/DSP).
1st of November
Basic developer documentation client API's and commandline tools.
15th of November
ATTR tokens import testing + webpages.
1st of December
Main net online (operational Attrace network).
7th of December
Set up-sales and account management team in NL to accelerate growth.
January 2019
Start influencer marketing.
February 2019
Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network.
March 2019
Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia).
June 2019
Set up sales and account management teams in US and Emerging Markets with high internet integration (e.g. Indonesia).
September 2019
Reach critical traffic volume to apply first machine learning for profiling.
October 2019
Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready.
October 2020
Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country.
January 2021
Growing ecosystem by focusing on Long Tail.
February 2021
Further geographical expansion to Emerging Markets.
February 2022
Implementation Machine learning/AI to further counter click fraud.
Screenshots taken 31 May 2018
Erwin Werring
CEO
Lennard Zwart
COO
Marius Jansen
Co-Founder
Remko Allertz
CMO
Roeland Werring
Tech Advisor
John Jansen
Co-Founder
Rico Engelbarts
Community Outreach

Advisors (9)

Artem Vysotsky
IT & AI Advisor
Roel Berger
Blockchain network Advisor
Philip Langguth
Advisor Merchant side
Loes Mensink
Legal Advisor
Wouter Sleijffers
Advisor Merchant and Publisher side
Dick Snel
Security Advisor
Sam Garg
New Venture Governance Advisor
Ian Bednowitz
Advisor Merchant side and Advisor Emerging Markets
Steven Deurloo
ICO Advisor/Strategic Advisor
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