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AdRealm

TBA
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Adrealm is a digital advertising system powered by blockchain that aims to achieve advertising efficiency. Built on ERC-20 standard of the Ethereum platform, Adrealm connects advertisers, service providers, content publishers and developers on its decentralized public ledger ensuring privacy and no third-party management of data. Thanks to its three-tier architecture made of an on-chain layer, off-chain layer, and a service layer, it guarantees speed and efficiency. Furthermore, Adrealm relies on a unique consensus mechanism called Proof of Valid Traffic (PoVT) that makes high-quality ads and valid traffic the fundamental criteria for the operational success of transactions, helping the stakeholders in the digital advertising sector to overcome the industry pain-points such as fraud, low-quality ads, and data leakage.
8.1
TOTAL SCORE
7.7
ICO PROFILE

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SOCIAL ACTIVITY

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TEAM PROOF

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WEBSITE

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General
Website: Visit
White paper: Read
Bounty: Bounty
Dates: TBA
Country: China
Token info
Ticker: ARM
Platform: Ethereum
Token Type: ERC-20
Available for sale: 900,000,000 ARM (30%)

Alexa Rank

April 2017
UPLTV was founded.
May 2017
UPLTV onboards first client.
December 2017
UPLTV onboards 100 clients, daily advertisement display volume exceeded 18 million.
January 2018
UPLTV begins cooperation and integration process with AdRealm.
2Q 2018
UPLTV releases a new version of SDK (Adrealm version) online for testing.
3Q 2018
Implementation of basic advertising prototype system and service model.
4Q 2018
Internal testing of a transaction chain, realizing smart contacts submited by converting ARM token to AD token.

Complete the firts blockchain-enabled advertising display.
1Q, 2019
AdRealm's self-operated service providers come online for testing, as well as data chain testing. Launch integration of other ad mediation/optimization partner integration.
2Q 2019
AdRealm's internal service provider and data chain will be both launched online.

Advertiser and service providers template 1.0 will become available.
3Q 2019
Complete aa first batch of service provider integration into AdRealm, including the top ad networks and data providers globally.
4Q 2019
AdRealm exceeds a target daily ad display volume of 50 million.
2020 - 2022
Fully opening AdRealm and accelerate the integration of participants on the platform, forming a complete ecosystem. We hope to disrupt traditional advertising platforms by this point as we prove higher levels of transparency and efficiency.
Screenshots taken 13 Sep 2018
Brian Xie
Chairman
Alix Liu
Partner, Product & R&D
Will Zhao
Head of AI and Data Analytics
Jack Chen
VP, Product
Carl Cai
VP, Global Business Development
Mei Li
General Manager, Europe
Veronica Lim
Director, Korea Business Development
Melinda Kang
Market Growth, North America
J Ellis Cameron-Perry,
Advisor

Advisors (6)

Jian Sun
Advisor
Yan Gong
Advisor
Anindya-Ghose
NYUStern Professor
Beibei Li
Assistant Professor of IT and Management, Anna Loomis McCandless Chair at Carnegie Mellon University
Morten E. Wulff
Advisor
Russell Haines
Advisor
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