Social Media Pay ICO Understanding this essence and the essence of social media marketing is important to fully understand the importance of social media payment block chain project. Indeed, traditional media has become an era to meet the needs of all advertisements. If the business strategy miserably fails at the ad strategy stage, everything else about the business definitely falls. Since low-interest startups were unable to access expensive traditional media, large companies maintained monopolies of various business units for quite a while. Small businesses had no opportunity. As social media came, advertising was really inexpensive, so anyone could access it and turn the game.