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Adrealm

TBA
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Adrealm aims to rebuild the digital advertising ecosystem and cultivate a self-sustaining open ecosystem for all participants to achieve advertising efficiency.

Built on ERC-20 standard of the Ethereum platform, Adrealm connects advertisers, service providers, content publishers, developers etc on its decentralized public ledger ensuring privacy and no third-party management of data.

Thanks to its three-tier architecture made of an on-chain layer, off-chain layer, and a service layer, speed and efficiency can be guaranteed and the industry pain-points such as fraud, low-quality ads, and data leakage can be overcome.

Adrealm relies on a particular consensus mechanism called Proof of Valid Traffic (PoVT) that makes high-quality ads and traffic the fundamental criteria for the operational success of transactions.
8.4
TOTAL SCORE
7.7
ICO PROFILE

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9
SOCIAL ACTIVITY

(weight: 35%)

9
TEAM PROOF

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General
Website: Visit
White paper: Read
Bounty: Bounty
Dates: TBA
Country: China
Token info
Ticker: ARM
Platform: Ethereum
Token Type: ERC20
Available for sale: 10,000,000,000 ARM (30%)
April 2017
UPLTV was founded.
May 2017
UPLTV onboards first client.
December 2017
UPLTV onboards 100 clients, daily advertisement display volume exceeded 18 million.
January 2018
UPLTV begins cooperation and integration process with AdRealm.
2Q 2018
UPLTV releases a new version of SDK (Adrealm version) online for testing.
3Q 2018
Implementation of basic advertising prototype system and service model.
4Q 2018
Internal testing of a transaction chain, realizing smart contacts submited by converting ARM token to AD token.

Complete the firts blockchain-enabled advertising display.
1Q, 2019
AdRealm's self-operated service providers come online for testing, as well as data chain testing. Launch integration of other ad mediation/optimization partner integration.
2Q 2019
AdRealm's internal service provider and data chain will be both launched online.

Advertiser and service providers template 1.0 will become available.
3Q 2019
Complete aa first batch of service provider integration into AdRealm, including the top ad networks and data providers globally.
4Q 2019
AdRealm exceeds a target daily ad display volume of 50 million.
2020 - 2022
Fully opening AdRealm and accelerate the integration of participants on the platform, forming a complete ecosystem. We hope to disrupt traditional advertising platforms by this point as we prove higher levels of transparency and efficiency.
Screenshots taken 13 Sep 2018
Alix Liu
Partner, Product & R&D
Takes part in this project only
Will Zhao
Head of AI and Data Analytics
Takes part in this project only
Jack Chen
VP, Product
Takes part in this project only
Carl Cai
VP, Global Business Development
Takes part in this project only
Mei Li
General Manager, Europe
Takes part in this project only
Veronica Lim
Director, Korea Business Development
Takes part in this project only
Melinda Kang
Market Growth, North America
Takes part in this project only
J Ellis Cameron-Perry,
Executive Director of Adrealm Editorial Intelligence & Operation Unit
Takes part in this project only
Brian Xie
Chairman
Takes part in this project only

Advisors (6)

Jian Sun
Advisor
Participates in a number of projects
Yan Gong
Advisor
Participates in a number of projects
Morten E. Wulff
Advisor
Takes part in this project only
Russell Haines
Advisor
Takes part in this project only
Anindya-Ghose
NYUStern Professor
Takes part in this project only
Beibei Li
Assistant Professor of IT and Management, Anna Loomis McCandless Chair at Carnegie Mellon University
Takes part in this project only
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